When Goodworkers Hire Goodworkers: The Flywheel Effect Inside Growing Teams 🌀


Many Goodwork hires who started in support, operations, marketing, or administrative roles have grown into trusted operators inside their teams. As they take on more responsibility and ownership, they often become hiring managers for the next remote hire.

We’re seeing this full-circle moment more often. A Goodwork hire who joined through one of our campaigns returns later to hire the next person. It’s a sign of strong retention, reliable performance, and the momentum that builds when teams trust their remote talent.

This article highlights real case studies from Goodwork, showing how SMBs benefit when their first hire grows with the business and helps build the next layer of the team, all while creating new career opportunities for women in emerging economies.

Thinking about your next remote hire? Book A Free Consultation to see how Goodwork can help you scale with the right for your team.

How a FinTech Startup’s Executive Operations Lead Became the Hiring Manager for a Senior Product Manager ⚙️🚀

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This case study highlights how a Goodworker hired as an Executive Operations Lead for a US-based fintech startup later reached out as the hiring manager for a new Goodwork campaign.

After growing into a trusted operator inside the company, she returned to hire a Senior Product Manager, a great example of how strong remote talent grows within a team and helps build the next layer of the business.

Book a call here to find remote talent for your growing team.

Who We Helped:
A US-based fintech startup focused on helping families build generational wealth through a modern, automated investing platform.

What They Needed:
An Executive Operations Lead to support the Founder, manage critical workflows, streamline communication, and coordinate cross-functional operations in a fast-paced environment.

Who They Hired:
A senior fintech operations and program management leader with deep experience running complex, multi-stakeholder projects for global financial institutions.

  • Country: India 🇮🇳
  • Level: Senior (6+ yrs)
  • Experience: 18+ years of experience across Program Management, Operations, Credit Analysis, and Finance.
  • Skills: Project Management | Cross-Functional Leadership | Fintech Operations | Process Automation 
  • Education: Master’s in Business Administration, Professional certifications (PMP and CSM)

💵 What They’re Paying (Full-Time, 40 hrs/week): 🇨🇦 CAD $2,115 | 🇺🇸 USD $1500 

What They’re Hiring for Now:

After growing into a trusted operator inside the company, she returned to Goodwork as the hiring manager for a Senior Product Manager to support the team’s next stage of product growth.

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How a Front Desk Officer Became the Office & HR Manager and Returned to Hire a Grant and Funding Research Coordinator 📞➡️📋🌱

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This case study highlights how a Goodworker hired as a Front Desk Officer for a Canadian accounting firm later grew into the Office and HR Manager role and returned four years later as the hiring manager for a new Goodwork campaign, leading the search for a Grant and Funding Research Coordinator to support the firm’s next stage of growth.

Book a call here to find remote talent for your growing team.

Who We Helped:

A Canadian accounting and advisory firm providing tax, bookkeeping, and business support services to small and mid-sized businesses.


What They Needed:
A Front Desk Officer to manage reception duties, phone communication, administrative tasks, social media coordination, and light bookkeeping.


Who They Hired: 

An Administrative and HR professional with strong communication skills, client service experience, and a background supporting office operations in service and education environments.


  • Country: Pakistan 🇵🇰
  • Level: Intermediate (3–5 years)
  • Experience: 5+ years of experience across Front Office Management, Administration, Customer Service, Admissions Support, and Reporting.
  • Skills: Office Administration | HR Coordination | Client Communication | Customer Service | Reporting | Social Media Support | Operations Support
  • Education: Bachelor of Business Administration (Finance)

💵 What They’re Paying: 🇨🇦 CAD $353 | 🇺🇸 USD $250


What They’re Hiring for Now:

After stepping into the Office and HR Manager role and taking on broader responsibilities, she returned to Goodwork as the hiring manager for a Grant and Funding Research Coordinator to help the firm expand its support services.

How a Google Ads Manager Returned to Hire the Next Google Ads Manager 📈🎯✨

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This case study highlights how a Goodworker hired as a Google Ads Manager for a US-based digital marketing agency later returned as the hiring manager for a new Goodwork campaign. As the agency expanded its client workload, she led the search for another Google Ads Manager to support ongoing campaign growth.

Book a call here to find remote talent for your growing team.

Who We Helped:

A US-based digital marketing and SEO agency helping local businesses grow through Google Ads and online advertising.


What They Needed:
A Google Ads Manager to run campaigns end-to-end, optimize performance, manage budgets, and support Google Ads strategy for a wide variety of clients.

Who They Hired: 

A digital marketing specialist with hands-on experience managing Google Ads campaigns for brands across the globe.


  • Country: India 🇮🇳
  • Level: Intermediate (3–5 years)
  • Experience: 5+ years of experience across Google Ads, PPC management, and digital marketing for global brands and service-based businesses
  • Skills: Google Ads | Google Analytics | Google Tag | PPC Strategy | Cross-Channel Ads
  • Education: Bachelor’s in Commerce, Additional training in Google Ads


💵 What They’re Paying: 🇨🇦 CAD $2,686 | 🇺🇸 USD $1,905

What They’re Hiring for Now:
After expanding her workload as the agency grew, she returned to Goodwork as the hiring manager for another Google Ads Manager.

Ready to see how your next remote hire could start a flywheel inside your team?

More SMBs are experiencing this flywheel inside their teams. A Goodwork hire joins in a core role, builds trust, and becomes someone the business can rely on. As the company grows, she steps naturally into a hiring role and returns to Goodwork to help build the next part of the team.

These full-circle moments show what’s possible with long-term retention and the right remote talent. They also create more pathways for women in emerging economies to step into meaningful careers that grow over time.

If you’re thinking about your next remote hire, Goodwork can help you find the right fit and build a team that scales with you.

Book Your Free Consultation today and discover how Goodwork can help your company grow with global remote talent at a fraction of the local hiring cost.