
Unicorn Hires: How SMBs Find Unique Hybrid Profiles Through Goodwork 🦄🌍
SMBs are no longer just hiring for support roles; they’re hiring for combinations of skills that unlock more value. Businesses are turning to professionals who bring a unique blend of expertise that creates a greater impact than a single role alone.
This article highlights case studies from Goodwork, showcasing how companies are tapping into talent with unique strengths that drive business growth while supporting financial independence for women from emerging economies.
Thinking about your next remote hire? Book A Free Consultation to see how Goodwork can help you find the right talent for your team.
How a Trauma-Informed Coaching Practice Found a Client Experience Specialist with a Psychology Background 🌱
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When a US-based coaching practice needed a Client Experience Specialist, Goodwork ran a Custom Recruiting Campaign tailored exactly to their needs. We found not only someone with expertise in client experience but also someone with a background in psychology.
Pursuing clinical psychology while offering customer support part-time, this rare combination of skills ensures clients feel supported and safe, showing how Goodwork can find talent based on very specific and hybrid needs.
Looking for a one-of-a-kind hire? Book a call here to learn how Goodwork can help your team scale efficiently with vetted offshore talent.
Who We Helped
A trauma-informed coaching practice specializing in relationship healing. The practice offers one-on-one programs, private retreats, and courses to clients worldwide, with a mission to heal marriages by focusing on individual growth.
What They Needed
A Client Experience Specialist to manage client communications, scheduling, onboarding, retreat logistics, and community support. The role required someone who could bring empathy, organization, and trauma-informed communication to ensure clients felt safe and supported throughout their journey.
Who They Hired
A passionate psychologist and customer experience specialist who thrives on supporting people, both through mental health care and by delivering excellent client service.
- Country: Pakistan 🇵🇰
- Level: Intermediate (3–5 years)
- Experience: 1.1 years Associate Psychologist | 10 months Customer Support Specialist (fintech) | 9 months Operations and Executive Support
- Skills: Client experience management | Event and retreat coordination | Workflow optimization | CRM tools (Zendesk, Intercom, Jira) | Canva
- Education: Bachelor’s in Psychology
💵 What They’re Paying: CAD$621.66 Per Month (USD$450) (Part-Time, 20 hrs/week)
How a Boutique Tech Search Firm Found a Product Management Recruiting Specialist Who’s Also a Product Manager Through Goodwork 🔍
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A U.S.-based boutique search firm partnered with Goodwork to find a unique profile that could bridge two worlds: product management and recruiting. The firm needed someone who could evaluate product talent with the mindset of a product manager while also running high-touch recruiting processes for early-stage startups. Through Goodwork, they found the right fit: a product manager bringing additional experience in recruitment to help build stronger product teams.
Looking for a unique hire? Book a call here to learn how Goodwork can help with vetted offshore talent.
Who We Helped
A Silicon Valley-based boutique search firm founded by product leaders to help early-stage startups make their first critical product hires. The firm works directly with seed and Series A founders, applying a structured, product-driven approach to recruiting.
What They Needed
A Product Management Recruiting Specialist to drive sourcing, candidate evaluation, and outreach while maintaining the precision and quality expected by top-tier startup founders. The role required someone with product management expertise and recruiting craft to deliver exceptional matches.
Who They Hired
A Product Manager with cross-functional experience in SaaS, AI/ML, and healthcare, who – surprisingly! – has also dabbled in recruitment, by supporting the hiring of engineers, designers, and interns.
- Country: Pakistan 🇵🇰
- Level: Junior (1–2 years)
- Experience: 1.1 years Technical Project Manager | 10 months Developer Advocate |10 months Associate Product Manager
- Skills: Product management | Recruiting support | Candidate evaluation | Stakeholder management | Agile and Scrum
- Education: Bachelor’s in Computer Science
💵 What They’re Paying: CAD$1285.56 Per Month (USD$930) (Full-Time, 40 hrs/week)
Looking for a rare talent combination?
Goodwork helps SMBs scale affordably while creating financial independence for women in emerging economies. Our team manages the entire process from sourcing to onboarding, making it simple to find exceptional professionals with unique skill sets that fit your business needs.
Book Your Free Consultation today and discover how Goodwork can help your company grow with rare, multi-skilled talent at a fraction of the cost.