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How AI Is Changing SMB Hires 🤖

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AI is changing what it means to hire in 2025. 

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SMBs are no longer just looking for virtual assistants, operations staff, or support roles in remote hiring. They are looking for professionals who can bring AI fluency into the everyday workflow.

For some, that means hiring AI-native specialists. For others, it means ensuring every new hire is equipped with the right AI skills.

This article features two case studies showing how Goodwork helps SMBs access skilled female talent from emerging economies, making it simple and affordable to hire AI-ready professionals. In both cases, employers set out to hire one AI-enhanced role but ended up bringing on multiple qualified hires.

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Thinking about your next AI-ready hire? Book a call here to explore what remote offshoring could look like for your business.

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Who We Helped
A US-based tenant law firm focused on tenant rights, eviction defense, and housing-related legal issues while leveraging AI to make legal services more efficient and accessible.

What They Needed
The firm needed an AI-Powered Legal Admin Associate to manage case documentation, draft legal documents with AI tools, and support marketing efforts.

Who They Hired
The search started for one role, but they ended up hiring 4 AI-ready Legal Admin Associates through Goodwork:

1. A thorough legal professional with experience as a legal associate and in-house counsel. 

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• Country: India 🇮🇳 
• Level: Intermediate (3–5 years)
• Experience: 3.4 years in Legal Associate roles | 9 months as a Startup Lawyer
• Skills: AI tools (ChatGPT Pro, Google Gemini, HotDocs, Clio Manage, NotebookLM) | Content Marketing | Canva
• Education: LLB

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💵 What They’re Paying:  CAD$808.65 Per Month (USD$582) (Full-Time, 40 hrs/week)

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2. A versatile legal professional with experience in litigation support, eDiscovery, and corporate counsel work.

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• Country: India 🇮🇳 
• Level: Junior (1–2 years)
• Experience: 6 months as a Cyber Review Analyst |11 months as an associate Legal Counsel
• Skills: eDiscovery tools (Legalmation, Relativity, CaseText), AI tools (ChatGPT) | Data Privacy (GDPR, HIPAA) | Canva
• Education: LLM, with additional data privacy certifications

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💵 What They’re Paying:  CAD$887.64 Per Month (USD$639) (Full-Time, 40 hrs/week)

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3. A well-rounded legal professional with experience in dispute resolution, corporate law, legal tech, and editorial work in arbitration law.

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• Country: India 🇮🇳
• Level: Intermediate (3-5 years)
• Experience: 11 months as a Junior Lawyer | 8 months as a voluntary Senior Editor | 3 months as a Legal Associate | 1.1 years as a corporate Accounts Executive.
• Skills: AI-powered CLM | Litigation Management| Document Automation | SEO and Content Marketing
• Education: LLM in International Dispute Resolution
  
  

💵 What They’re Paying: ~CAD$1043.83 Per Month (USD$751) (Full-Time, 40 hrs/week)

4. A diverse legal professional with a strong foundation in law and hands-on experience with AI-driven tools and digital strategy.

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• Country: India 🇮🇳
• Level: Senior (5+ years)
• Experience: 5.5 years total |9 months Legal Head | 3.7 years Advocate | 8 months Sales Assistant |6 months Volunteer Assessor | 8 months manager | 1.1 years Marketing Executive
• Skills: AI-assisted legal drafting (ChatGPT, HotDocs, Google Gemini) | Clio Manage | Canva | Digital Marketing
• Education: LLM, MBA

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💵 What They’re Paying:  CAD$1,136 Per Month (USD$818) (Full-Time, 40 hrs/week)

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Who We Helped

A Canadian digital marketing agency serving clients across North America in home services, construction, and professional services firms. They specialize in SEO, content marketing, and website development.

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What They Needed

The agency needed an AI-Enhanced SEO Content Editor to humanize AI-generated drafts, optimize content for SEO, and manage publishing in WordPress. 

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Who They Hired

The agency set out to hire one AI-Enhanced SEO Content Editor but ended up hiring two:

1. A passionate SEO content writer with strong experience in web content, e-commerce, and AI-assisted SEO workflows.

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• Country: Pakistan 🇵🇰
• Level: Intermediate (3-5 years)
• Experience: 5+ years total | 4.5 years Senior Executive Content Writer | 8 months Lecturer 
• Skills: Generative AI | Web content & e-commerce | WordPress | ChatGPT | Jasper | SEMrush
• Education: Master’s in Information Security

💵 What They’re Paying:  CAD$925 Per Month (USD$665.64) (Full-Time, 40 hrs/week)

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2. A senior content writer with expertise in SEO, copywriting, and AI-driven workflows, skilled at creating content across blogs, websites, and digital campaigns.

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• Country: Pakistan 🇵🇰
• Level: Senior (6+ years)
• Experience: 6+ years total | 3.9 years Content Writer | 3 months Content Strategist | 4 months Researcher | 6 months Scriptwriter & Editor
• Skills: Generative AI | WordPress | Jasper | ChatGPT | Perplexity | SEMrush 
• Education: Bachelor’s in Social Science

💵 What They’re Paying:  CAD$992 Per Month (USD$713.92) (Full-Time, 40 hrs/week)