What Remote Roles SMBs Hired (and Paid) in Q2 2025 📊
This 2025 Q2 snapshot breaks down hiring trends and real compensation benchmarks (CAD & USD) from actual Goodwork placements across marketing, tech, AI, creative, product, operations, sales, customer success, and executive support.
While Goodwork can source from up to 55 countries where the dollar goes furthest, the ranges below mainly reflect some of the more affordable regions including South Asia (Pakistan, India, Bangladesh, Sri Lanka), Southeast Asia (Philippines, Indonesia, Malaysia), Sub-Saharan Africa (Nigeria, Kenya), and MENA (Egypt, Tunisia, Morocco)
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🔍Top Roles & Compensation Ranges Hired in Q2 2025
From founder-led startups to established service providers, hiring this quarter centered around talent that drives growth, supports clients, strengthens operational foundations, and increasingly, builds technical capabilities.
Key categories that stood out in Q2:
1. Growth & Marketing
This remains one of the top focus areas for Goodwork clients. Throughout Q2, remote marketers remained in high demand.
Goodwork recruited across a range of growth-focused marketing roles, including:
- Performance Marketing Specialists
- Content & Campaign Managers
- Creative Producers and Brand Storytellers
- Digital Marketing Operations Leads
💵Compensation Benchmarks
(Full-Time, 40 hrs/week | varies by region)
| Experience Level | 🇨🇦 CAD/month | 🇺🇸 USD/month |
| Junior (1–2 yrs) | $685 – $1,099 | $500 – $800 |
| Intermediate (3–5 yrs) | $1,099 – $1,650 | $800 – $1,200 |
| Senior (6+ yrs) | $1,650 – $2,750 | $1,200 – $2,000 |
2. Engineering, AI, and Tech Support
An emerging trend this quarter was the rise in demand for technical hires.
From SaaS platforms to industrial automation, Goodwork supported companies hiring for complex, tech-enabled roles, including:
- Full Stack Developers
- AI & Automation Experts
- Project Managers for AI and Automation Systems
💵Compensation Benchmarks
(Full-Time, 40 hrs/week | varies by region)
| Experience Level | 🇨🇦 CAD/month | 🇺🇸 USD/month |
| Junior (1–2 yrs) | $960 – $1,370 | $700 – $1,000 |
| Intermediate (3–5 yrs) | $1,370 – $1,920 | $1,000 – $1,400 |
| Senior (6+ yrs) | $1,920 – $3,024 | $1,400 – $2,200 |
3. Creative, Media & Communications
As storytelling becomes increasingly central to brand growth, we saw a clear uptick in hires across design, video, and content.
Goodwork supported companies hiring for creative roles, including:
- Video & Podcast Editors
- Social Media & Content Designers
- LinkedIn Growth Specialists
- Communications & PR Specialists
💵Compensation Benchmarks
(Full-Time, 40 hrs/week | varies by region)
| Experience Level | 🇨🇦 CAD/month | 🇺🇸 USD/month |
| Junior (1–2 yrs) | $685 – $1,099 | $500 – $800 |
| Intermediate (3–5 yrs) | $1,099 – $1,650 | $800 – $1,200 |
| Senior (6+ yrs) | $1,650 – $2,750 | $1,200 – $2,000 |
4. Product Specialists
In Q2, we saw continued interest in operational hires who bring structure, adaptability, and a cross-functional mindset.
These were often strategic roles designed to improve processes and help teams scale sustainably.
Goodwork recruited for roles including:
- Product Managers
- UX & Technical Writers
- Business Systems Analysts
💵Compensation Benchmarks
(Full-Time, 40 hrs/week | varies by region)
| Experience Level | 🇨🇦 CAD/month | 🇺🇸 USD/month |
| Junior (1–2 yrs) | $685 – $1,099 | $500 – $800 |
| Intermediate (3–5 yrs) | $1,099 – $1,650 | $800 – $1,200 |
| Senior (6+ yrs) | $1,650 – $2,750 | $1,200 – $2,000 |
5. Sales & Customer Success
A growing focus on delivering consistent client experiences and supporting senior leadership remained a constant area of demand this quarter. Goodwork recruited for roles including:
- Sales Support and SDRs
- Customer Success Coordinators
- Client Experience Specialists
💵 Compensation Benchmarks
(Full-Time, 40 hrs/week | varies by region)
| Experience Level | 🇨🇦 CAD/month | 🇺🇸 USD/month |
| Junior (1–2 yrs) | $685 – $1,099 | $500 – $800 |
| Intermediate (3–5 yrs) | $1,099 – $1,650 | $800 – $1,200 |
| Senior (6+ yrs) | $1,650 – $2,750 | $1,200 – $2,000 |
6. Executive Support 🔧
As teams scale, demand remains high for strategic executive support professionals who bring structure, ownership, and adaptability. These roles often span admin, operations, and leadership support.
Goodwork recruited for roles including:
- Executive Assistants
- Startup Operations & Growth Leads
- Executive Operations Managers
💸 Compensation Benchmarks
(Full-Time, 40 hrs/week · Rates vary by region)
| Experience Level | 🇨🇦 CAD/month | 🇺🇸 USD/month |
| Junior (1–2 yrs) | $685 – $1,099 | $500 – $800 |
| Intermediate (3–5 yrs) | $1,099 – $1,650 | $800 – $1,200 |
| Senior (6+ yrs) | $1,650 – $2,750 | $1,200 – $2,000 |
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